Mayúscula has developed a methodology and guidebook to create a better brand. Awesome work!
Calling “agenda” to the latest creation of the guys from Mayúscula would be a gross understatement.
A good plan is an excellent tool for non-designers within companies to approach complex problems from a Design Thinking / Brand Driven perspective. It helps navigate through the layers of cross-discipline analysis that are fundamental for attaining relevant and differentiated solutions. It is a tool that definitely helps bring out the most of any project manager.
AGP brings together more than 40 tools and templates useful for understanding the goals and desires of the client, and to organize the process of creating a brand.
A very useful tool, that enables dynamic processes and improves dynamics in an educational and attractive way. Its elegant finish and multilingual edition make it a very complete product.
Beautifully designed manual - we’ll find some inspiring stuff in there for us to use with our clients. Thank you!
It’s a tremendously sophisticated and useful exercise for the branding creation process. the market was orphan of a product like this. Bravo!
A Good idea, too good not to be shared!