Danah Abdulla, interviews Rocío Martinavarro to talk about Mayúscula, multilingual projects, and how A good plan benefits the branding process and outcome.
Mayúscula was invited to give two master classes within the module Brand creation and management, within the Master in Art Direction and Graphic Project Management at Seeway school of Design, Animation and Digital Communication in Barcelona.
The objective of this Master's degree is to broaden, deepen and strengthen solidly the knowledge of Visual Identity, Typography, Editorial Design, Computer Graphics, Management and Printing and Illustration.
The first master class was an introduction to branding. Rocío Martinavarro explained how to plan a branding project with the help of A GOOD PLAN, using different tools:
— Brand management tools like chronograms and budgets...
— Brand strategy and analysis tools like project and business goals, benchmarking, brand attributes, SWOT, Simon Sinek's Golden Circle or customer journey,
— Brand identity and expression tools: verbal identity, typographic styles, types of logos, benchmark and multidisciplinar identity analysis, among others.
The second master class was based on brand language, what key elements conform an identity (emphasis in visual), and how to use them strategically and consistently from a corporate point of view.
On September 25 and 26, Getxo (Vizcaya, Spain) held the 5th edition of Serifalaris, an appointment for design professionals its organizers —Estudio Marina Goñi and Freskue— defined as "a place to share, learn and interact."
Mayúscula gave a lecture on international and multilingual design, explaining the details of constructing visual identities in languages such as Arabic, Chinese, Russian or Azeri. They introduced the branding planner A GOOD PLAN for the first time, and explained the benefits of using such tools, specially for long distance professional relationships with people from different cultures.
We can't thank the organization enough for how nice they were to all of us!