Lecture at Serifalaris, Getxo

On September 25 and 26, Getxo (Vizcaya, Spain) held the 5th edition of Serifalaris, an appointment for design professionals its organizers —Estudio Marina Goñi and Freskue— defined as "a place to share, learn and interact."

Mayúscula gave a lecture on international and multilingual design, explaining the details of constructing visual identities in languages such as Arabic, Chinese, Russian or Azeri. They introduced the branding planner A GOOD PLAN for the first time, and explained the benefits of using such tools, specially for long distance professional relationships with people from different cultures.

Serifalaris 2015 lectures were given in the nice Escuela de música Andrés Isasi, and included in its programme speakers like Ana Mirats, Atipo, Curro Claret, Rousselot.

We can't thank the organization enough for how nice they were to all of us!


We are Mayúscula, a branding & design studio in Barcelona. We build global and multilingual brands for start-ups, multinational corporations, and creative agencies in need for a partner. We help in erasing barriers that restrain your competitivity, whether expanding your business to emerging markets like Asia and Middle East, or penetrating in developed markets like Europe.