Workshop for a Food & Beverage Retail client

Mayúscula designed and organized a workshop focused in Retail communication for a Food & Beverage industry client. 

The workshop helped to foresee all needs within current retail scenarios in order to improve the performance. With the help of A Good Plan tools and templates, the brand was able to analyze a complete customer journey discovering the "moments of truth" and empowering solutions to deliver a unique customer experience. By doing a competitors analysis, we got the key to start working on the evolution of its brand expression in 5 years from now. 

The workshop delivered a creative atmosphere and helped to fulfill the main goal: make the brand go further through design thinking, strategy and service design!


We are Mayúscula, a branding & design studio in Barcelona. We build global and multilingual brands for start-ups, multinational corporations, and creative agencies in need for a partner. We help in erasing barriers that restrain your competitivity, whether expanding your business to emerging markets like Asia and Middle East, or penetrating in developed markets like Europe.