The three-days-intensive-workshop focused on the branding process and how to construct and manage a sustainable brand platform successfully helping with A Good Plan tools. The participants learnt how to organize and develop a 360º project from planning, strategy and identity by creating a multidisciplinary project implementing the brand expression to all touch points: branding, interior design and product design.
The aim was to educate and empower the creative abilities to maximize the capacity of analyzing and create effective solutions to be able to be implemented in an innovative fast-changing market; ensuring a unique brand, service or product.
Mr. Marcel School is a small school but with a big ambition. Small to be adaptable and to attend all needs oriented to detail and quality and, big, to pursue the goal to develop a better future for all students by delivering a high quality education and helping them to jump into the professional world.