The first master class included a brief introduction to Mayúscula's approach to branding. Rocío Martinavarro explained how to plan a branding project with the help of A GOOD PLAN, using different tools:
— Brand management tools like chronograms and budgets...
— Brand strategy and analysis tools like project and business goals, benchmarking, brand attributes, SWOT, Simon Sinek's Golden Circle or customer journey,
— Brand identity and expression tools: verbal identity, typographic styles, types of logos, benchmark and multidisciplinar identity analysis, among others.
The second master class was based on brand language, what key elements conform an identity (emphasis in visual), and how to use them strategically and consistently from a corporate point of view.
The main objective of the Master in Graphic Design taught at Seeway is to promote creativity and visual projection of their students through specific and focused management of the main digital tools used in the professional sector. Other teachers in this degree included Xavier Grau, Forma & Co, Hey, Miscellaneous, Diego Feijoo and Comuniza.