Rocío Martinavarro, founder and creative director of Mayúscula, gave a master class at Elisava School of Design and Engyneering, invited by Andrea Arrieta, Corporate Strategy Manager at SEAT. The students had multidisciplinary backgrounds, as they were studying BA. Graphic, Interior and Product Design programmes.
The class focused on A GOOD PLAN resources and methodology to develop projects in an organized and coherent manner. This is specially important for complex projects. Just as no one would attempt to climb mount Everest without a plan, experience, climbing materials, physical and mental preparation, strong motivation or route maps, starting a complex project unprepared is equally bound to failure.