A good plan in Dubai

Mayúscula was invited to exhibit their work at the –ING Creatives Festival 2016 for three days on May 28-31, 2016, held at the fantastic Dubai Design District. Among speakers were inspiring names such as Milton Glaser, Vitaly Fierdman from Smashing Magazine, Timothy Goodman, NASA Visual Strategist David Delgado, or Hal Wuertz from IBM.

A good plan, Mayúscula's branding planner, was almost sold out on the first day, helping Mayúscula get the festival's sales record!

Master's degree in Graphic Design at Seeway

Mayúscula was invited to give two master classes in the Master in Graphic Design at Seeway school of Design, Animation and Digital Communication in Barcelona.

The first master class included a brief introduction to Mayúscula's approach to branding. Rocío Martinavarro explained how to plan a branding project with the help of A GOOD PLAN, using different tools:
Brand management tools like chronograms and budgets...
Brand strategy and analysis tools like project and business goals, benchmarking, brand attributes, SWOT, Simon Sinek's Golden Circle or customer journey,
Brand identity and expression tools: verbal identity, typographic styles, types of logos, benchmark and multidisciplinar identity analysis, among others.

The second master class was based on brand language, what key elements conform an identity (emphasis in visual), and how to use them strategically and consistently from a corporate point of view.

The main objective of the Master in Graphic Design taught at Seeway is to promote creativity and visual projection of their students through specific and focused management of the main digital tools used in the professional sector. Other teachers in this degree included Xavier Grau, Forma & Co, Hey, Miscellaneous, Diego Feijoo and Comuniza.

Design Management master class at Elisava school of Design & Engyneering

A good plan to go further

Rocío Martinavarro, founder and creative director of Mayúscula, gave a master class at Elisava School of Design and Engyneering, invited by Andrea Arrieta, Corporate Strategy Manager at SEAT. The students had multidisciplinary backgrounds, as they were studying BA. Graphic, Interior and Product Design programmes.

The class focused on A GOOD PLAN resources and methodology to develop projects in an organized and coherent manner. This is specially important for complex projects. Just as no one would attempt to climb mount Everest without a plan, experience, climbing materials, physical and mental preparation, strong motivation or route maps, starting a complex project unprepared is equally bound to failure.

 

Master's degree in Branding at Elisava school of Design & Engyneering

mayuscula_agoodplan_elisava2.jpg

Rocío Martinavarro, founder and creative director of Mayúscula, was invited by Jordi Belil, the director of the Master's degree in Branding at ELISAVA (Barcelona), to give a master class to present A GOOD PLAN.

The Master's degree in Branding is a degree awarded by Pompeu Fabra University (UPF) and ELISAVA Barcelona School of Design and Engineering, aimed at Graduates in Design, Graduates in Advertising, Postgraduates in Marketing, Graduates in Business Administration and Management (Diploma in Strategy), Professionals or academics with proven experience.

A GOOD PLAN was presented as a platform to impulse creatives, entrepreneurs, strategists and business lovers in the creation and management of brands. It makes visible the invisible behind creative processes: the concepts, the creative strategy and the analysis for decision making. It comes in the form of a booklet, but it expands into branding workshops, lectures, projects and master classes. The notebook is arranged into four parts: ideas (sketch pages), planning, strategy and identity, covering the branding process, from business goals to brand launch. In total, 128 pages with more than 40 different strategic tools and templates that become a route map and inspire brands to be different, innovative, intelligent, effective and efficient.

The class presented tools such as chronograms, benchmarking spider charts, customer sensory maps, planification of business goals, monthly and year plans, positioning & SWOT matrix, audience analysis charts, verbal & visual identity tools or brand attributes & archetypes.

 

Art Direction master's degree at Seeway

Mayúscula was invited to give two master classes within the module Brand creation and management, within the Master in Art Direction and Graphic Project Management at Seeway school of Design, Animation and Digital Communication in Barcelona.

The objective of this Master's degree is to broaden, deepen and strengthen solidly the knowledge of Visual Identity, Typography, Editorial Design, Computer Graphics, Management and Printing and Illustration.

The first master class was an introduction to branding. Rocío Martinavarro explained how to plan a branding project with the help of A GOOD PLAN, using different tools:
Brand management tools like chronograms and budgets...
Brand strategy and analysis tools like project and business goals, benchmarking, brand attributes, SWOT, Simon Sinek's Golden Circle or customer journey,
Brand identity and expression tools: verbal identity, typographic styles, types of logos, benchmark and multidisciplinar identity analysis, among others.

The second master class was based on brand language, what key elements conform an identity (emphasis in visual), and how to use them strategically and consistently from a corporate point of view.

Lecture at Serifalaris, Getxo

On September 25 and 26, Getxo (Vizcaya, Spain) held the 5th edition of Serifalaris, an appointment for design professionals its organizers —Estudio Marina Goñi and Freskue— defined as "a place to share, learn and interact."

Mayúscula gave a lecture on international and multilingual design, explaining the details of constructing visual identities in languages such as Arabic, Chinese, Russian or Azeri. They introduced the branding planner A GOOD PLAN for the first time, and explained the benefits of using such tools, specially for long distance professional relationships with people from different cultures.

Serifalaris 2015 lectures were given in the nice Escuela de música Andrés Isasi, and included in its programme speakers like Ana Mirats, Atipo, Curro Claret, Rousselot.

We can't thank the organization enough for how nice they were to all of us!